The holiday shopping season is changing, and, you guessed it, Millennials are leading the way. Younger shoppers are less annoyed by “Christmas creep,” with only 59% bothered by holiday displays in stores before Halloween compared to 71% of overall consumers; likely because they have grown up with early holiday marketing as a norm. They are also more likely to think stores being open on Thanksgiving is a good idea, with one analyst calling it, “the Millennial super holiday.” (Cheat Sheet)
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