Teens are abandoning all traditional media! Or so the story goes. In actuality, the top three entertainment media that teens are consuming each day are video, music, and video games, favorites of teens for, at this point, generations. They’re just not finding it in the same places. To put it another way, “teens are entertaining themselves the same ways they always have. Only the delivery vehicles are shifting.” Instead of watching TV they’re watching the web, instead of listening to CDs they’re streaming music—but the media that drives them has not changed. (Business Insider)
