Irish retailer Primark is planning to make its mark in the U.S.—without ecommerce.

Irish retailer Primark is planning to make its mark in the U.S.—without ecommerce. The brand instead depends on social marketing to keep it relevant. According to Primark: “Social media plays an important part in the way our customers live their lives and is an increasingly effective way of broadcasting the excitement of the Primark brand far and wide, thereby enticing more customers into our stores more frequently.” Primark locations encourage digital sharing with free in-store WiFi, charging stations, fitting rooms fit for selfies with friends, and large LED screens displaying their shoppers’ #Primania Instagram photos. (DIGIDAY)