Television may seem like it’s on the way out, but Gen Z is still tuning in. In fact, YPulse’s TV and Entertainment report shows 49% of 13-17-year-olds and 43% of 18-24-year-olds still watch cable television weekly or more. But far more watch streaming weekly: 79% of teens and 69% of young adults. And even though this young gen might be glued to their phones more than ever, those same devices are often used to catch up on their favorite television shows. (Yes, they watch full episodes on mobile.) But with their access to a wide range of content—old and new—and shows frequently going...
1/29/25
Media Consumption Report
Young audiences are constantly switching between streaming services and social media for video co...
Read the report
