Some TikTokers posted confessions before the app’s U.S. ban—some now regretting it. The day before TikTok went dark, several of the platform’s most popular creators made one last push to reveal trade secrets about their life or drama. (Which YPulse told you about on our weekly Viral List.) Using an audio from Family Guy, saying, “Since we’re all gonna die, there’s one more secret I feel I have to share with you,” influencers shared long-running jokes, admitted to faking content, and clarified myths about themselves. TikToker Charli D’Amelio was among the first to jump on this trend, releasing a video that quickly approached 50M views while playfully poking fun at herself. Duolingo also participated by unveiling the face of its giant owl mascot to their over 14M TikTok followers, with their video reaching 26M views. However, as TikTok was only down for a brief period, many creators have begun to retract their confessions now that the app is back up. (Business Insider)
