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The Real Appeal of Secondhand Shopping to Gen Z

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Young people have been into secondhand shopping for a while, but Gen Z’s top reasons for it might not be what previous gens expect..

TL;DR

  • Gen Z’s biggest reason for shopping secondhand is to save money
  • Style comes next, as they love to hunt for unique, vintage pieces to create one-of-a-kind looks
  • While sustainability isn’t the top motivation, it’s still a bonus they value and expect brands to prioritize it, too
Secondhand shopping is nothing new, but Gen Z has transformed its image. YPulse’s latest Gen Z’s Thrift Shift Trend Report shows 78% of young consumers have purchased a secondhand item, with 28% of 13-17-year-olds and 40% of 18-24-year-olds making it at least a monthly habit. In fact, only 9% and 6% respectively say they never...

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