Dove is encouraging women to make #NewYearsUnresolutions for improved confidence. Resolutions are often focused on what Dove calls “the pursuit of perfect,” especially relating to weight loss and “beauty-oriented goals.” And the brand’s research has found that Millennial women have the lowest body confidence compared to women of other generations. But Dove has launched a Self-Esteem Project for Women to drive body confidence through four self-empowering lesson topics. Acknowledging that social media often inspires more insecurity, their social campaign wants women to write down resolutions then tear the paper up as an “unresolution.” (Marketing Dive)
📊 YPulse data: 50% of 13-39-year-old females agree, “Social media makes me feel bad about my appearance”
