The Golden Globes had young people tuned in—thanks to comedian Nikki Glaser. Capturing the attention of Gen Z during award shows has been nearly impossible—YPulse reported back in 2021 on how these shows were losing cultural relevance. However, Glaser managed to break through the noise as the first-ever solo female host of the Golden Globes, successfully engaging young viewers, as proven by the social media content following the event. Audiences appreciated that her humor avoided lengthy “roasts” or digs at specific celebs (even though she’s become loved for roasting), allowing her jokes to hit the right audience without falling flat. Clips from Glaser’s hosting have gone viral, along with red-carpet moments, meaning Glaser could be the next most-wanted host at award shows and events. (Vogue)
📊 YPulse data: 26% of 13-39-year-olds feel award shows are pop culture moments their generation cares about
