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The NFL is trying to grow its fanbase among young women by teaming up with Betches Media.

Dec 18 2024

The NFL is trying to grow its fanbase among young women by teaming up with Betches Media. Betches, a company that focuses on creating content for women, will develop NFL-related material for Gen Z and Millennial women, focusing on big NFL events like the Super Bowl and the Draft. The partnership will kick off with an original video series, social media campaigns, and athlete interviews starting with the 2025 Pro Bowl Games. The company claims to reach one in five women in the U.S. and currently has 250M users worldwide. Earlier this year, Betches launched Betches Sports to improve the sports experience for female fans. (Variety)

đź“Š YPulse data: 36% of 13-39-year-old females follow the NFL

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