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Gen Z and Millennial investors are increasingly interested in exchange-traded funds, and the growth isn’t slowing down. 

Nov 19 2024

Gen Z and Millennial investors are increasingly interested in exchange-traded funds, and the growth isn’t slowing down. Statistically, buying a single stock is riskier as it depends on one company, while an ETF is more diverse and can reduce risk because it includes many companies. A Nasdaq report revealed that Gen Z and Millennials are the most likely generations to include ETFs in their retirement accounts, with 81% of Millennials and 75% of Gen Z holding them. Experts say the growing popularity of ETFs is based off of their lower costs, tax benefits, and accessibility compared to mutual funds. And according to ETF.com, ETFs have seen $900B in inflows and approximately 600 new launches this year. As prices and interest in ETFs continue to rise, young investors are becoming more captivated by the simplicity and convenience of buying and selling ETFs directly through their brokerage accounts, making the investment process more accessible. (CNBC)

📊 YPulse data: 47% of 13-39-year-olds are currently planning or saving for retirement

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