Pokémon’s latest mobile game is already a hit We all remember the summer of Pokémon Go—it’s viral explosion, making $143M in its first year, and then silent taper out of the mainstream. But Pokémon appears to be winning big again with a new mobile app, Pokémon Trading Card Game Pocket. It’s been a huge hit since its October 30 release, earning over $12M within four days according to Appmagic. Japan is the app’s largest market, contributing 45% of the revenue, but the U.S. follows with a notable 25% of the apps downloads. By November 3, the app celebrated over 10M downloads worldwide on their social media. Clearly, this franchise is maintaining its relevance with younger gens; YPulse’s Kidulting data shows Pokémon was one of 13-39-year-olds’ favorite shows growing up, and our Gaming data shows it even remains one of their favorite video games in 2024. But this new app is revamping nostalgia digitally, replicating the card game that first made Pokémon famous. The free app lets players collect digital...
- Article
