The problems Gen Z deals with daily and the issues shaping their trajectories are significantly different than any gen before them. With factors like social media and a pandemic in their formative years, they have grown up in a unique time. They’ve faced social isolation, both required and digitally imposed, political polarization, and climate crises that experts say are making them fearful about the future. (Just to name a few.) Thanks to trending content on social and a 24/7 news cycle, the thing Gen Z considers the biggest issue for their generation can change in a moment—though, in the last several years many of their top answers have revolved around similar topics. YPulse’s News Consumption and Trust report asks young people the biggest issue their generation faces as an open-end question, allowing them to name any issue without a preset list to influence their decision.* Among 13-24-year-olds, a huge variety of issues come up as top concerns. But our data reveals that their most popular answers are as much...
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