Diversity efforts have always been a big topic of discussion at YPulse, as they’ve always been important to the diverse generations young consumers are part of. Last year, we reported on the critical importance of representation and inclusion to Gen Z and Millennials (see our Representation in Action Revisited report). But as some brands are scaling back their DEI efforts, it may make others question if diversity is still relevant to young people’s brand affinity in 2024.
YPulse’s Diverse Brands special report dives into YPulse’s “Reflects Diversity” Brand Tracking diagnostic. We explain how young consumers feel about diversity, the brands that showcase it well, and how brands can learn from those who do to leverage inclusion and representation efforts in their business model.
Report length: 32 pages, based on YPulse’s syndicated youth brand tracker data “Reflects Diversity” ratings collected daily from the YPulse Brand Tracker between 8/21/2023-8/18/2024 among a representative sample of 130,636 13-39-year-olds in the U.S. and Canada in North America, and 59,789 13-39-year-olds in the U.K., France, Germany, Spain and Italy.
