Walmart is leveraging more pop culture in its holiday ads this year. Their latest campaign highlights moments of exchanging gifts between customers, using nostalgic clips from popular shows like Gilmore Girls, The Simpsons, and SpongeBob SquarePants. The company is aiming to create an emotional resonance with young consumers through ads that reflect their current interests—which we know includes beloved comfort views and “kid” shows. Walmart also engaged the original cast of Mean Girls for their back-to-school ad, illustrating their focus on connecting with the entertainment tastes of younger shoppers to drive foot traffic in stores. (Marketing Dive)
📈 YPulse reported: SpongeBob SquarePants and The Simpsons rank among 13-24-year-olds’ top 15 favorite TV shows currently
