A Scottish shoe brand is now selling individual shoes.

A Scottish shoe brand is now selling individual shoes. Just a few months ago, a Paralympian athlete made the headlines for criticizing Nike and other sports brands for not selling single shoes for people with disabilities. Now, Schuh is rolling out a program for customers with disabilities allowing them to purchase a single shoe in all retail stores. Plus, single-shoe purchases are available for the entire store inventory, not just a limited selection of shoes. This is part of the brand’s efforts to enhance the shopping experience for individuals with disabilities, a cause that is close to young consumers’ hearts. (Drapers)

📊 YPulse data: European 13-39-year-olds think creating products and services that cater to a diverse range of consumers is the top action brands can take to reflect diversity and be inclusive