Fansville, Dr Pepper’s episodic ad series, focuses on the fan experience of college football. Dr Pepper is on the up, having outpaced Pepsi in dollar market share of the carbonated beverage industry this year. And while Fansville may not be directly or solely responsible for this growth, the seven seasons long series represents a clear understanding of their brand fans. Fans of the ads (yes, the ads themselves) take to social media to dissect plotlines, characters, and meta-moments, which change as college football does—and it’s changed a lot in just the last few years. Over the last year, Dr Pepper has increased its digital ad spend by 20%, and this season of Fansville will also be boosted by a loyalty merch tie-in, a seasonal Dr Pepper Krispy Kreme donut, and of course, influencer partnerships. (AdAge)
📊 YPulse data: 59% of 13-39-year-olds are interested in brands making movie / TV series content to use as advertisements
