Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Gen Z Teens’ Top Beauty Brands

PDF

YPulse’s Brand Tracker shows the top beauty brands for Gen Z teens are a mix of classic hygiene products, luxury names, and trendy cosmetics…

TL;DR

  • Axe and Old Spice are teen boys’ top personal care brands—and DIOR appeals to their aspirational lifestyles
  • Sephora tops the list for teen girls, but they love to find dupes from drugstore brands, too
  • CeraVe and Cetaphil are beauty brands loved by all teens, and serve as the gateway to skincare
At the start of the year, Harpar’s Bazaar predicted “emotional beauty” would be on the rise, creating a mainstream connection between aesthetics and spirituality—meaning beauty would be even more about “feeling good,” which YPulse data shows is exactly how young people are defining wellness today. And as it reports “the joy of beauty cannot be...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?