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Gen Z Teens’ Top Beauty Brands

YPulse’s Brand Tracker shows the top beauty brands for Gen Z teens are a mix of classic hygiene products, luxury names, and trendy cosmetics…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Axe and Old Spice are teen boys’ top personal care brands—and DIOR appeals to their aspirational lifestyles
  • Sephora tops the list for teen girls, but they love to find dupes from drugstore brands, too
  • CeraVe and Cetaphil are beauty brands loved by all teens, and serve as the gateway to skincare
At the start of the year, Harpar’s Bazaar predicted “emotional beauty” would be on the rise, creating a mainstream connection between aesthetics and spirituality—meaning beauty would be even more about “feeling good,” which YPulse data shows is exactly how young people are defining wellness today. And as it reports “the joy of beauty cannot be underestimated now,” this trend appears to be one that could be linked to YPulse’s own prediction on the Joy Economy: whatever makes young people feel good, especially the experiential, will be what they spend on without budget guilt. For beauty brands, in teens’ eyes specifically,...

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