Coca-Cola and Oreo are swapping flavors in a new collab. Oreo is no stranger to quirky limited-edition flavors like Jelly Donut and Watermelon, all made in hopes of attracting young consumers. But this is a new flavor profile for cookies and soda: the two brands are coming together to launch a Coke flavored Oreo and an Oreo flavored zero-sugar Coke. The marketing campaign for this collab promotes the idea of being “Besties,” highlighting how the unique features of each product complement one another. There will also be a “Bestie mode” merch collection at Forever 21 and digital experiences on Spotify for the campaign. (Marketing Dive)
📊 YPulse data: 30% of 13-39-year-olds are willing to pay more for limited-edition products
