It Ends With Us, the title that kicked off the #BookTok community, just hit theaters. 

It Ends With Us, the title that kicked off the #BookTok community, just hit theaters. The film adaptation of Colleen Hoover’s novel blends fiction with deep emotional exploration, focusing on domestic violence. Directed by Justin Baldoni, the movie navigates the complexities of abuse and trauma, though it simplifies some of the book’s darker elements as the film is rated PG-13. Hoover’s triumph with this book and her others completely upended the publishing industry: gone are the days of middle-aged erotica, the newfound success of the romance category (and it’s complexities) is largely thanks to Gen Z and social media. (The Washington Post)

📈 YPulse reported: #BookTok has had a major impact on book sales for years now