Young users aren’t happy about ads in BeReal. After Voodoo Games acquired the company in June, they started rolling out ads, resulting in a wave of negative reviews and complaints. Users are expressing concerns that these ads undermine the once meant-to-be truly social concept of the app and are turning it into a “money-grabbing” platform. Voodoo CEO Alexandre Yazdi defended the move by saying advertising is essential for social networks and assured that they aim to incorporate authentic ad formats into the app. (Business Insider)
📊 YPulse data: 18% of European 13-39-year-olds currently use BeReal
