Linqia is partnering with creators to assist brands using “on the street” style videos. The influencer marketing agency is launching a program called “OTS” featuring 50 creators and is welcoming additional applicants interested in integrating “on the street” videos into their influencer marketing efforts. According to Linqia, around 500K Instagram Reels feature the #OnTheStreet hashtag, while the hashtags #OnTheStreet and #StreetInterview together appear in over 250K TikTok videos. Through this program, Linqia will handle the production and editing of the sponsored videos, along with managing logistical details. (Ad Age)
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