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More than half of Gen Z are getting wellness advice from TikTok.

Jul 19 2024

More than half of Gen Z are getting wellness advice from TikTok. More than half of 18-27-year-olds (56%) say they rely on the platform for health and diet information, with a third getting more health advice from TikTok than anywhere else. But a recent study from the University of Chicago found that nearly half of TikTok videos on the topic contained non-factual health information, with an excessive amount coming from non-medical influencers. Even videos from self-proclaimed medical experts were found to contain inaccurate information 15% of the time. Despite these concerns, young people remain drawn to the accessibility of TikTok content at their fingertips, even for health advice. (The Independent)

📊 YPulse data: 39% of 18-24-year-olds watch videos on social media to learn about wellness

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