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How Young People Plan to Watch the Olympics—In 3 Stats

Will young people across the globe be tuning into the Summer Olympics? There’s some key differences in how they’re watching…

Written and Edited by the YPulse Editorial Team

Jul 15 2024
North America

KEY TAKEAWAYS

Young people in North America are less likely than their Western European peers to watch the Olympics this year
North Americans might not be tuning in live on their TVs, but that doesn’t mean they aren’t watching
North Americans are less likely to support their own country—they’re more interested in individual athletes

The Summer Olympics are here! The Games start airing next week—but will young people be tuning in? In anticipation of the events, YPulse released a Summer Olympics special report earlier this year to help brands understand how young consumers think about and engage with the Games. We’ve compared the data from North America and Western Europe and YPulse data shows 74% of 13-39-year-olds in each region agree, “The Olympics are exciting to watch.” Young consumers in both regions also share similar reasons for watching the Olympics—their sports fandom primarily—but when it comes to how they’ll watch, and how many plan...