Gen Alpha has huge sway on their mostly Millennial parents’ purchases.

Gen Alpha has huge sway on their mostly Millennial parents’ purchases. A recent report shows this influence is even widening their brand scope: 95% of Gen Alpha’s parents are discovering new brands, products, or services through their children. Gen Alpha is digitally savvy, at a younger age than ever, and closely following brands that are trending, which lead them to earning their parents’ trust for purchases. Gen Alpha are also already extremely socially conscious, with their parents choosing to support retailers that align with their values. (Yahoo Finance)

📊 YPulse data: 65% of 8-12-year-olds say they influence their parents’ regular purchases