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The Top 15 Things Gen Z is Splurging On

When young consumers spend big, they often feel guilty—but there are things they don’t regret paying too much for

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Young adults and Millennials feel like food / meals / groceries are worth the splurge
  • They tell us this splurge has a lot to do with convenience and, of course, inflation
  • Teens are splurging on other things like video games—the Joy Economy is real
Headlines lately suggest groceries are the new splurge trend for Gen Z and Millennials. But like other claims about Gen Z splurging on luxury goods, the idea that they’re splurging on groceries is not simply because they’re being irresponsible with money. Amidst the ripple effects of inflation, Gen Z is redefining their spending priorities. Notably, the surge in grocery and even casual takeout food prices are reshaping their spending patterns. To them, a splurge isn’t always a bad thing—whether it’s a car, vacation, or a good dinner, the joy it brings makes it worth it to young consumers.  TheStreet recently...

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