Studies indicate 40% of American adults sleep with stuffed animals—hi, kidults!

Studies indicate 40% of American adults sleep with stuffed animals—hi, kidults! It’s not only about holding onto childhood reminders for sentimental value—adults are purchasing new stuffed animals for themselves because they truly enjoy them. Gen Z is leading the trend in embracing stuffed animals, with 18-24-year-olds having the most—especially Squishmallows. Looking towards “cute objects” can be a way to resist a mundane, overly serious idea of adulthood, and recognize that the definitions of childhood and adulthood are constantly changing. (The Atlantic)

📊 YPulse data: 23% of 18-24-year-olds still play with stuffed toys