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3 Key Stats on Teens and Climate Change

Gen Z teens are known to be climate warriors, but they certainly want brands’ help in addition to their actions…

Written and Edited by the YPulse Editorial Team

Mar 14 2024
North America

KEY TAKEAWAYS

Teens are the most likely to believe their personal behavior has the potential to help stop climate change
The vast majority think companies should take more responsibility for fighting climate change
Over a third say they’ve changed the products they buy because of climate change

Gen Z teens are strong in their values; YPulse data has long shown they care about a huge range of causes, and the environment has been amongst the top of their list for some time. Last year, climate change was the fourth top problem teens told us their generation faced. But they’re optimistic and believe their gen to be the one who can and will enact change. And sometimes that means pushing brands to take action when they can’t afford to make the most sustainable choices themselves. YPulse’s Sustainability report shows that for 81% of teens, climate change is something...