Gen Z and Millennials have an ongoing love for children’s movies and TV shows, well into their adulthood. Even as streaming services and networks burst with new releases for their bingeing, there’s something special to these gens about reliving classic flicks and series from their childhood. YPulse’s new Kidulting trend report asked, “Do you rewatch the same kids’ content today that you watched growing up?” and nearly 70% of 13-39-year-olds say yes. But 43% also watch current / new kids’ content that wasn’t around when they were young, so nostalgia isn’t the only thing making the magic of kids’ content live on. The role that childhood media (new or old) plays in the lives of Gen Z and Millennials reflects more than just a fondness for the past. They’re drawn to kids’ content because they genuinely enjoy it today, and it brings them comfort, whether they grew up watching it or not. Today’s teens and young adults continue to find joy in content made for kids, especially as...
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