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Western Europe

In Europe, Spanish Gen Z Watch Livestreams Most

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Many young Spanish people are watching livestream content, and this could be an opportunity for brands wanting to reach them…

TL;DR

  • Young Spanish people are +10pts more likely than their European peers to be watching livestream content weekly
  • Spanish is a global language, making it easier for these young consumers to access content from more than just their home country
  • Twitch is a top livestream platform for gaming, and young Spanish people are using it most in the region
For Gen Z, livestream content is a regular part of their watching habits—but in Europe, Spanish youth are by far the biggest fans. While we know movies, TV shows, and social media videos are more popular types of content among Gen Z (even in Spain), the impact of livestreams on their lives shouldn’t be underestimated....

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