article

How Young People of Color Shape Gamer Culture—in 4 Stats

YPulse’s Gaming report data shows young people of color are gaming just as much as their White / non-Hispanic peers—these 4 stats show how they’re owning the gaming community…

Written and Edited by the YPulse Editorial Team

Feb 6 2024
North America

KEY TAKEAWAYS

Young people of color are gaming just as much as their White / non-Hispanic peers and the majority agree with the phrase, “I am a gamer”
Young POC are watching tons of online gaming content—and want to see more big-screen gaming media
Young POC are more likely than their White / non-Hispanic peers to have a PlayStation Plus subscription—and are far more likely to say the brand is “cool”

Young people of color are undoubtably as big a part of the gamer community as their White / non-Hispanic peers, from the amount they play to their influence on popular games. Still, the call for improved representation for young people of color in the gaming community remains, and brands can play a role in turning these tides. YPulse’s Gaming report data shows that 72% of young people of color who play video games agree: “I wish video games had more diverse characters” indicating there’s still a long journey ahead for brands who wish to target this demo and be more...