Behavioral REPORT

Auto Report

This year’s Auto report will explore how many Gen Z and Millennials drive and own vehicles, where they’re buying cars / trucks, and what they think the future of the auto industry looks like.

  • How many young people have their driver’s license / learner’s permit (and how that’s changed over time)
  • The most popular way Gen Z and Millennials are buying their cars / trucks
  • How young people feel about EVs, hybrids, and gas-powered vehicles

Report length: 15 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October and November 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October and November 2023.

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BEHAVIORAL REPORT
Auto Report
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