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North AmericaWestern Europe
The Dupe Mindset Trend Report
Watch the replay for the 30-minute TL;DR Webinar on The Dupe Mindset trend research for North America
Dupes are the latest buzzword in shopping trends to hold of Gen Z and Millennials, but what are they really?
YPulse deep dives into dupe culture and the mindset that’s making dupes as popular as they are. We explore how it spreads through socials, the influence the economy has on its trajectory, how dupe mindset has romanticized being on a budget, and how brands can out-dupe the dupes.
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- How buying dupes makes Gen Z and Millennials feel
- What kinds of dupes they're most interested in buying
- How many prefer buying dupes to the original product
- The top way young people discover dupes
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Report Length: 41 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2023.
Additional Survey Content for Pro Users: Where young people find dupes, what Gen Z like about dupe culture, how much are Gen Z and Millennials willing to pay for a dupe, how young consumers feel about luxury and dupes.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, People of Color, Country, Urban/Rural Status, LGBTQ+, and Parent.