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3 Ways Beauty Brands are Reaching College Students

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These are 3 ways beauty brands have been making their presence known across college campuses, to better connect with young consumers…

TL;DR

  • Gen Z-focused skincare brand Bubble is reaching college students through campus reps and ambassadors
  • Glossier took a branded 18-wheeler on a U.S. tour near campuses to experience-ify the brand
  • Black female college students Jaida Day, Kyla Goodman, and Aniyah Marie have all created their own beauty brands to give college students of color better access to products
Beauty brands are increasingly recognizing the value of reaching college students through pop-up events and building community on campuses. This gives them the chance to directly reach a young consumers, create opportunities for product sampling, engage with students to provide feedback and insights, and overall establish more brand awareness. And even if it’s not directly...

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