YPulse’s latest Who’s The Expert? trend report explores key information about how young people feel about their intellect, what they’re learning from all the many platforms they live on, and who they trust for accurate information to learn something new. Brands are one of the sources they trust, as they hold a level of authority in both their specific product development, but also in their respective industries. In turn, young people are extremely open to brands providing product information and teaching them tips / skills related to their industry, and also offering expertise on topics that aren’t exactly related, but have proven knowledge behind the info shared. These young gens are already keen on doing their own research, so brands need to make sure they have sources to offer young consumers in their searches. And, to even further boost a brand’s status as an expert, regardless of topic, working with experts and educational influencers really catches eyes. So, to figure out exactly how your brand could be an...
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