In the rise of DIY design, small companies are investing in their consumers by giving them the power of product creation, like the Snaptee app that puts t-shirt design in Millennial hands.

In the rise of DIY design, small companies are investing in their consumers by giving them the power of product creation, like the Snaptee app that puts t-shirt design in Millennial hands. As other t-shirt companies are finding inventory difficult to regulate, newcomer Teespring has gained the attention of investors by requiring t-shirt designs to hit an order quota via crowdsourcing to be put in production, measuring Millennial demand before making the supply. (TechCrunch)