- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Celebrities and Influencers Report
YPulse’s Celebrities and Influencers report dives into young consumers’ viewpoints on online influencers versus traditional celebrities, who they trust the most, and how they want brands to engage with these famous personalities.
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- Whether endorsements and sponsored ads are seen as trustworthy to Gen Z and Millennials
- What type of celebrities young people want to see as brand spokespeople
- Who influences Gen Z to buy brand products and services the most
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.
Additional survey content for Pro users: Young people’s attitudes regarding celebrities and influencers including who they admire and care about most, how famous personalities have influenced activities and events young people have participated in, and the kinds on celebrities young people follow on social media.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.