Millennials are the most globally minded generation, and despite some regional nuances, have a remarkable amount in common as a generation even if they grew up a world apart.

Millennials are the most globally minded generation, and despite some regional nuances, have a remarkable amount in common as a generation even if they grew up a world apart. 71% of Millennials globally think that business innovations directly improve society, showing that brands need to emphasize their innovation and positive impacts to attract the generation. (Fast Company)