In a major act of brandjacking, a “Dumb Starbucks” has opened in Los Feliz, selling “Dumb Frappaccinos” and other Starbucks products all labeled as “Dumb.” The origin of the store is a bit of a mystery, with some guessing it is a viral marketing stunt and others wondering if the store is an art installation of sorts.

In a major act of brandjacking, a “Dumb Starbucks” has opened in Los Feliz, selling “Dumb Frappaccinos” and other Starbucks products all labeled as “Dumb.” The origin of the store is a bit of a mystery, with some guessing it is a viral marketing stunt and others wondering if the store is an art installation of sorts. (Mashable)