The rise of secret sharing apps and the desire for anonymity in social media might tell us a lot about Millennials’ current mindset, but it’s less clear how brands are supposed to integrate themselves onto these new platforms.

The rise of secret sharing apps and the desire for anonymity in social media might tell us a lot about Millennials’ current mindset, but it’s less clear how brands are supposed to integrate themselves onto these new platforms. Gap is reportedly the first brand to try, with a post on app Secret claiming to be the first Fortune 500 company to post on the network. (Mashable)