TikTok is forming an e-commerce team to sell pre-owned luxury items. The social media platform is looking to expand its TikTok Shop features by hiring a team of luxury goods sellers and strategists to promote social shopping amongst users. According to the company, they are hiring a “Head of Pre-Owned Luxury,” and seller managers to handle luxury bag sales and sneakers / other collectibles. TikTok is looking to get ahead of the luxury sales game, as well as incorporate influencers into the sales process, saying its head of pre-owned luxury operation should have “strong commercial acumen to understand deeply how the TikTok platform and content- and creator-commerce work together with brands.” YPulse’s recent Shopping and Retail report shows that resale is becoming a huge trend for young consumers, and with the prominence of TikTok Shop, the platform surely doesn’t want to be the one to fall behind. (Business Insider)
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