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Brands have gone hashtag crazy and it might be time to “#stopthemadness.” Nearly every new TV commercial seems to include a hashtag of some kind, but many are not using them correctly, and just putting a hashtagged phrase on screen does not call viewers to action.

Brands have gone hashtag crazy and it might be time to “#stopthemadness.” Nearly every new TV commercial seems to include a hashtag of some kind, but many are not using them correctly, and just putting a hashtagged phrase on screen does not call viewers to action. (Digiday)

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