Taco Bell’s Doritos Locos Taco became an internet star and Millennial favorite after its introduction, and we could see other brands collaborating to create new products and services in the future.

Taco Bell’s Doritos Locos Taco became an internet star and Millennial favorite after its introduction, and we could see other brands collaborating to create new products and services in the future. This “co-making” trend could be the “future of branding” thanks to it ability to excite consumers, create truly unique products, and inspire the brands themselves. (Fast Co. Design)