The trend of secrecy and anonymity on social media is only growing, and app Whisper is planning to “shine a spotlight” on the stories being told on their platform—like the Gwyneth Paltrow affair post that made headlines last month—with the help of viral content superstar Neetzan Zimmerman.

The trend of secrecy and anonymity on social media is only growing, and app Whisper is planning to “shine a spotlight” on the stories being told on their platform—like the Gwyneth Paltrow affair post that made headlines last month—with the help of viral content superstar Neetzan Zimmerman. Secrecy apps like Whisper are a getting a lot of attention at SXSW. (Bloomberg)