Chips Ahoy! is offering some sweet perks to target Gen Z in celebration of its 60th anniversary. Chips Ahoy! is dropping video game features, limited-edition streetwear, and even a free Miami getaway on a cookie-branded yacht. The company’s birthday celebration isn’t just fun and games, however; the household brand is looking to maintain its relevancy amongst younger audiences like Gen Z. As the senior vice-president of the biscuit category at Mondelez explains, “While we’re an iconic 60-year-old brand, we’re always looking for ways to modernize the brand and deliver on ever-changing consumer needs.” YPulse data shows cookies are Gen Z’s third top favorite snack of choice. (The Drum)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
