Report Read Out: Experiences

In YPulse’s 2026 Experiences Report, we dive into what’s driving the surge in in-person event interest, how FOMO and photo potential shape which events young people actually show up for, the growing appetite for brand pop-ups and experiential marketing, and what it takes to earn a spot on Gen Z and Millennials’ social calendars.

Tune in to this under-20-minute read-out of YPulse’s Experiences Behavioral Report (North America), presented by Content Research Coordinator Kayla Marino. Western Europe Research Manager Cerys Whitehurst joins at the end for a quick WE update, with closing thoughts from Chief Content Officer MaryLeigh Bliss.