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ArticleNorth America

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How Gen Alpha is Spending Their Parents’ Money

The CFO in the house may be younger than you think. YPulse has said before that the very youngest Gen Alpha have some serious shopping influence in their homes, even...

September 22, 2026

ArticleNorth America

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What Are Gen Z’s Plans for Halloween This Year?

In a little over a month, it’ll be time for the holiday Gen Z waits just about all year for: Halloween. YPulse’s Halloween and Thanksgiving data shows 86% of 13-24-year-olds...

September 21, 2026

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Adéla, Gen Z’s Pink Pop Princess on The Viral List

Meet Adéla, Gen Z’s new pop star Adéla Jergová—known for her “naturally” pink hair, provocative aesthetic, and a sound that blends electric-pop and hyper-pop (think Madonna, whose song Jergová...

September 18, 2026

ArticleNorth America

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How Gen Z Really Feels About Influencers Right Now

Two years ago, we warned brands that Gen Z was getting tired of seeing the same mega-influencers everywhere. But in the years since, brands have continued to put mega-influencers in...

September 17, 2026

Behavioral ReportNorth America

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Snacking Report

Gen Z and Millennials don’t just snack, they practically live on it. Most 13-39-year-olds snack at least once a day, and chips and cookies remain the undisputed favorites. But their...

September 16, 2026

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ArticleNorth America

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The Top 10 TV Shows Gen Z Loves Right Now

The Emmys aired this past Monday, and while many of the same TV shows swept the awards ceremony (congrats, Widow’s Bay!), TV fandom has never been more fragmented. Especially among...

September 16, 2026

WebinarNorth AmericaWestern Europe15 MIN

Report Read Out: Media Consumption

September 15, 2026

ArticleNorth America

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Gen Z’s Top 15 Most Innovative Brands

For Gen Z, innovation is everything. This gen see themselves as tastemakers, so they’re always on the lookout for the next trendy brand or product to show off at school...

September 14, 2026

ArticleNorth AmericaWestern Europe

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September is Officially Girl New Year on The Viral List

Gen Z girls are ready to lock in for Girl New Year September 1 officially kicked off “Girl New Year,” Gen Z girls’ unofficial second chance at a fresh...

September 11, 2026

Behavioral ReportNorth AmericaWestern Europe

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Media Consumption Report

For Gen Z and Millennials, YouTube and Netflix are still the biggest draw for weekly video watching, but social platforms like TikTok and Instagram are quickly closing in on traditional...

September 10, 2026

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ArticleNorth America

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Gen Z’s Outlook on the 2026 Midterm Elections

The midterms are a little under two months away, and after a period of rocky primaries and candidate controversies, voters are gearing up for what’s likely to be another closely...

September 10, 2026