- Report
- Special
- Report
- Special
North America
True to Themselves Special Report
In this report YPulse will break down why authenticity is important, reveal the brands Gen Z and Millennials see as authentic through our “True to Themselves” Brand Tracking diagnostic, break down why they do, and how you can express your true self to win over these gens, too.
Download the full report for further insights
- The 50 brands seen as "True to Themselves" among 13-39-year-olds
- The top brands seen as authentic among teens, 18-24-year-olds, and 25-39-year-olds
- How authenticity equals being true to yourself
- How brands are showing authenticity the right way
Report length: 31 pages, based on YPulse’s syndicated youth brand tracker data, and “True to Themselves” ratings collected daily from the YPulse Brand Tracker between 7/4/2022 – 7/2/2023 among a representative sample of 129,706 13-39-year-olds in the U.S. and Canada in North America.
This report focuses on our “True To Themselves” diagnostic, one of the 20 youth-focused brand metrics we are tracking daily among 13-39-year-olds across 1,000+ brands in North America and Western Europe.
Pro users can explore the full YPulse Brand Tracker data using the dashboards here. Reach out to support@ypulse.com to request a Brand Tracker training session or demo.