In this report YPulse will break down why authenticity is important, reveal the brands Gen Z and Millennials see as authentic through our “True to Themselves” Brand Tracking diagnostic, break down why they do, and how you can express your true self to win over these gens, too.
Report length: 31 pages, based on YPulse’s syndicated youth brand tracker data, and “True to Themselves” ratings collected daily from the YPulse Brand Tracker between 7/4/2022 – 7/2/2023 among a representative sample of 129,706 13-39-year-olds in the U.S. and Canada in North America.


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