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WE Winter Holiday Plans Report

Download the full report for further insights

The pandemic altered many holiday traditions across Western Europe last year, and this year may not look much different: nearly half of young Europeans say celebrating will hard this year because of COVID. But they’re not letting it get them down. Instead, they want the holidays to come early as they look to create moments of joy, and spend more time with family and friends.

This year’s Winter Holiday Plans report digs into how young Europeans are planning to celebrate the holidays, the holiday shopping they’re planning on doing, and how brands can help them keep the holiday spirit alive.

Download the full report for insights on: 

  • How young people are planning to celebrate the holidays
  • What traditions they’re planning to participate in
  • How much they plan to spend on the holidays this year

Report length: 11 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Italy, and Spain, fielded in September 2021 

Additional survey content for Pro users: Who they’ll be spending the holidays with, how social media will play a role in their holiday plans and celebrations, and how their winter holiday plans will be different this year and why. 

Recent years' reports on this topic

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Western Europe