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WE Holiday Shopping Plans Report

Download the full report for further insights

After a holiday season like no other in 2020 (and another rough year in 2021) young Europeans have their hearts set on making the holidays special this year—and are planning on shopping accordingly. In our Holiday Shopping report, we dig into how young Europeans will be shopping this year, where they’re planning to buy, and how they plan on participating in Black Friday / Cyber Monday.

Download the full report for insights on: 

  • When young people plan to start their holiday shopping
  • How many young people plan to shop in-stores, online, and a mix of both
  • How Millennial parents are tackling the holiday season

Report length: 12 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Italy, and Spain, fielded in September 2021 

Additional survey content for Pro users: How young people get their gift ideas, who they are shopping for this holiday season, what type of gifts they plan to buy, and the items on their holiday wish list. 

Recent years' reports on this topic

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Western Europe