An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.
The COVID pandemic has provoked monumental change for young people and their careers. Many have left or plan to leave their jobs within the next year, signifying The Great Resignation is being fueled by Gen Z and Millennials. Over the course of the pandemic they have had time to reflect on and reassess their career aspirations and what is most important for them, and many are making major changes as a result. The way they work has also shifted, with many going from working in an office to working from home — but how do they want to work going forward?
This trend report delves into what’s driving young people to leave their jobs, their biggest career priorities, the future of workplace culture, the amplified gender gap, and what employers need to know about these next generations.
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Report length: 42 pages
Based on a survey of 1450 13-39-year-olds in North America, fielded August 2021
Additional survey content for Pro users: How many have side hustles and why, what platforms they are using to look for jobs, the importance of various office perks, and the make up of their ideal job.